Microsoft to Sharpen Family Friendly Edge

Mmm...Home baked marketing

C|net recently interviewed Shane Kim, the head of Microsoft Game Studios. In the interview, Kim stresses Microsoft’s desire to position 360 as a family friendly console that casual gamers will enjoy just as much as the hardcore. He also restates the concept that Viva Pinata is Microsoft’s most important game of 2006. It’s also apparent that Microsoft hopes to emulate Sony in the casual games market (think EyeToy and karaoke).

 —via Gamasutra

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Richard Mitchell is the Reviews Content Director for Joystiq.com. Writer, thinker, occasional funny guy.

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